Yes, you CAN ask for referrals - Great Law Practices Great Law Practices
Home Testimonials Bookstore Contact
Steve Riley Coaches Attorneys Who Want To Grow Their Practices 4 Ways To Contact Steve

Yes, you CAN ask for referrals

October 13, 2017

Filed under: Marketing,Practice Growth,Referral Sources — admin @ 4:41 pm

If you own a law firm, you need to make asking for and receiving great referrals a daily practice.

I’ve often heard a deep sigh of discomfort from lawyers when the topic of asking for referrals comes up. But I’m here to tell you it doesn’t need to be uncomfortable.

If you are doing great work, of course, that will speak for itself. Many clients will be grateful and eagerly spread the word about their satisfaction with your firm. But what about the people who hired you, got what they needed, but fail to mention your firm to their friends and family when the need for a skilled attorney arises?

It’s a fantasy to think every client will remember to recommend you. So, it’s your job to remind them. This can be done in a manner that doesn’t feel like selling or desperation.

Asking for a referral is a stumbling block for many lawyers, but it’s not impossible to overcome. It’s as simple as changing your mindset. This is where your marketing strategy comes into play.

ReferralsBe strategic in asking for referrals

Pay attention to where your clients are coming from. One way to do that is to implement a “Thank You” program for referrals.

Engage with your referral network, meet with them, reach out to them on a regular basis. Whether that engagement comes via an email, a phone call, or meeting over coffee, touching base regularly with referral sources strengthens your bond and will reward your practice in ways that set you apart from the competition.

It’s less about being sales-y than about controlling the narrative of your interactions with clients. This is where many lawyers tell me that they hate marketing and throw up their hands. However, effortlessly asking for referrals and setting follow-up meetings are skills that can be practiced and perfected.

It boils down to this – if you are exactly where you want to be, then keep doing what you are doing. However, if growth is what you seek, you must step out of your comfort zone. Set yourself up for the win!



       © Great Law Practices