Lawyers: What's your social media marketing strategy? Great Law Practices
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What’s your law firm’s social media marketing strategy?

April 9, 2018

Filed under: Law Firm Technology,Marketing — admin @ 1:18 pm

What’s the intent behind your law firm’s posts on social media? Are you hoping to attract more clients or to position yourself as “the” expert in your marketplace?

Creating an effective social media marketing strategy can be daunting if you don’t know where to start. By filling out a Social Practice Scorecard™, you’ll see where you are strong and where you’re not in your efforts to share your firm’s presence with a wider audience. It will generate ideas and prompt you to take action.

When you’re posting social media updates, are you providing followers with something of value? Or are you just posting robotic “hire us” blurbs? The most engaging social media profiles I’ve seen law firms operate consistently share links to landing pages on their websites where visitors can access educational videos, articles, and ebooks.

I would encourage you to be consistent on all the social media channels you use. If you publish information on your website but something seems to contradict it on a Facebook post or a Twitter update, then you have a legitimacy problem.

Every social media channel offers you an opportunity to present your firm in its best light to your current and future clients. If you’re careless in what you post, you risk sending them running over to your competitor.

Once you implement a social media marketing strategy, you need to know how effective your efforts are. Measuring tools like Google Analytics are free. Site entry points in an analytics tool can reveal if your website’s visitors arrived via your social media posts or from other sources. The “bounce rate” will show you how many people viewed one page and then left. A high bounce rate can indicate poor search engine optimization or a lack of useful, interesting content.

It takes time but developing a winning social media marketing strategy for your law firm is critical in today’s competitive marketplace. If you’re not out front, you’re getting left behind.

Use the Social Practice Scorecard to see where you are today, and then use it again at this time next year to see how far you’ve come.



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