Lawyers: 3 Key Questions for 2016
November 18, 2015
I know you’re busy. All attorneys are busy. When I attend bar conferences, the lawyers there all trade stories about how busy they are. The real issue is not how busy you are, but how effective you are.
The end of the year is a perfect time to evaluate your personal effectiveness. One way to do that is to take time to learn from the past year and set up a great new year. While I highly recommend that you do an end-of-year planning session with your firm, I also suggest you do a planning session for yourself.
Here are three key questions to ask:
- What were the three key strategies that made this year a great year? What did I do that allowed me to move my practice forward?
- Where am I stuck the most?
- If I were to focus on five objectives or strategies for next year, what would they be?
In my experience, if you take an hour, with no interruptions (no email, phone calls and texts) and do the above, you will have greater clarity for you planning next year. Now, for extra bonus points, do the exercise again 72 hours after you did it the first time, and see what happens to your thinking.
Good luck and best wishes for your 2016 planning.
New Book & Webinar for Lawyers: The Domestic Assistant Advantage
October 9, 2015
Two years ago, I led a webinar for lawyers about why they should consider hiring a domestic assistant. It took me a while, but I finally compiled the content of that course into a new book: “The Busy Lawyer’s Guide to The Domestic Assistant Advantage.”
On Nov. 12, I’ll share insights from the book as part of the Atticus Practice Development Series of monthly webinars. You can register here.
So many lawyers needlessly struggle to both successfully manage a practice and keep things running smoothly at home. The stress they put on themselves to do-it-all as both Super Lawyer and Super (Mom, Dad, Wife, Husband) can create a sense of failure and fatigue.
Learn how The Domestic Assistant Advantage™ can help you succeed in your law firm and improve your life at home. This strategy helps attorneys regain a sense of control over their home lives by teaching how to find, hire, and train a domestic assistant to manage household chores and errands. The strategy has helped many lawyers decrease stress at home while increasing their ability to earn more revenue in their practice.
During this one-hour webinar, I’ll lead you through a discussion of the following issues and questions:
- Why would you hire one?
- How can it save or make you money?
- Coping with guilt
- Job descriptions to recruit one
- How to manage one – you can do this in less than an hour a week
- Creating checklists, task lists, and agendas
- And so much more!
Our Practice Development Series webinars are held the second Thursday of each month from 12 pm – 1 pm Eastern Time. The sessions cover topics such as marketing, staffing, technology, practice development and cash flow/financial issues. The calls are recorded and are available for download. We invite you to browse our call catalog and download those files that interest you.
Lawyers: Tech tips from a client
August 31, 2015
Filed under: Uncategorized — admin @ 11:47 pm
One of my longtime clients, Attorney Mark Metzger, was featured in an article for Above the Law on how he created his own amazing document assembly program.
Mark is a member of one of the Atticus Dominate Your Market™ quarterly workshops, which I co-teach. He is a great example of how a solo practitioner can use a bit of ingenuity and patience to develop a strategy to leap ahead of competition.
In the article, Mark talks about how he streamlined a complex residential real estate closing process. Yes, there are real estate closing software programs out there, but Mark customized an off-the-shelf product for his firm in such a way that it allowed him to price aggressively and move work through his pipeline quickly.
Before you read the article, there are three things to consider:
- If you are going to repeat any action in your firm more than once, it may make sense to follow Mark’s lead.
- The software he references is an “off-the-shelf” toolset. That means anyone can buy it, download it, set it up, and use it. It may make sense to delegate or outsource the setup if you do not have Mark’s patience and tech skillset, but long term it pays off.
- In the Dominate Your Market™ program, we teach that sometimes the greatest way to increase revenues is not by marketing but by increasing your firm’s ability to move cases quickly and more profitably through your case pipeline.
Let me know what you think.
Lawyers: Have you registered for the fall semester?
August 14, 2015
Filed under: Uncategorized — admin @ 3:26 pm
“Classes are starting soon!”
My attorney friends, did that bring back any of your law school anxiety? Don’t worry, Atticus has lawyers covered with several great courses lined up — from The Practice Builder™ (think of it as “Running a Law Firm 101″) to The Exit Strategy™ (for when it’s time to walk away from the practice) and every coaching opportunity in between.
On Aug. 20th, I’ll host a short webinar reviewing the group coaching programs at Atticus that are beginning this fall. You’ll learn about the enrollment requirements for each workshop and how to register. The webinar begins at 12pm Eastern. I hope you can join me.
Lawyers: Try Sincere and Unique Holiday Marketing
August 12, 2015
Older Posts »
Summer is coming to a close, and it’s time to begin planning your law firm’s holiday marketing strategy. I’m not talking about advertising. I’m talking about connecting with the very people who put coins in your coffers: referral sources and existing clients.
What you spend is up to you. It’s the sincerity behind a thoughtful gesture that makes an impact. Your choice of gift can reveal that you really thought about a person’s interests, hobbies or needs. Your consideration will be noted and likely rewarded in the form of more great referrals and return business.
I have three quick suggestions:
- Identify and acknowledge your practice’s top twenty referral sources. What would be a unique gift for each person? This is where you might spend most of your holiday budget since you are thanking the people providing your best new clients.
- From within that group, identify your “next level referral sources.” These top three or five people provided your firm its highest revenue-generating clients this year. Along with a unique gift, include a high quality thank you card containing a note personally inscribed by you.
- For your key clients, what could you do for them so they know how important they are to your firm? The gesture or gift depends on your practice area, and whether you receive recurring business from these clients. And again, including a handwritten message makes a much better and more lasting impression than a card signed by your staff (or a stamped signature).
Here’s a bonus suggestion:
- If at all possible, have a staff member lead this project. If no one has time, then hire a temporary marketing assistant. You’ll still be filling out thank-you cards and choosing the gifts, but the actual number-crunching, store shopping, and package wrapping needs to be managed by someone else.
I hope this has helped you and your firm. If you have any questions or ideas you’d like to share, please contact me.